Humanizing SEO through Google’s Panda

The race to the top of the Google search results has been shaken up a bit since the beginning of 2011 by Panda, Google’s most recent algorithm. Created by Engineer Navneet Panda, this revolutionary search engine filter has birthed another doozie for those search engine optimization (SEO) professionals who thought they had Google all figured out.

With the introduction of Google Panda (which is named after Navneet), the world’s most popular search engine is striving to show its more human side at the peak of the ever-changing communications evolution. Less spam, more user-engaging content is what’s now encouraged.

Formerly based on keyword rich content, Google gave web pages that were at least a few years old coupled with having the appropriate keyword density more priority within search engine results. This approach has allowed content-based websites the ability to rise above more interactive sites. With the introduction of Panda, the key ranking components are design, trustworthiness, speed and viewer loyalty. A website scoring high within these categories is assumed to equate to a high quality website within this new algorithm.

There has been a large influx in the number of websites that have been created between the mid 1990s and now. It is estimated that there are around half a billion registered domains living on the web with millions of new domains getting registered per month. With this increase of websites, search engines have to be more critical in how they assess the quality of a website.

Instead of rating individual pages within a website, Panda rankings are based upon the quality of the entire website. With these new factors in place, many established websites who were normally ranking high within Google have drastically dropped from the top slot, allowing more interactive sites a chance to occupy the top of the page rankings.

Containing the following elements on your website can hurt your ranking with Google Panda: low quality content, excessive advertisements, duplicate content, poor usability, poor inbound links, high bounce rate and poor keyword density. Stagnate web pages, even those with evergreen content (content that is always relevant and never really changes), have to be deleted or elevated to a more engaging level.

Social media platforms have also affected the search engine process and seems to have influenced the way Google Panda works. Social media is all about engaging your reader whether it be through discussing hot topics, images, videos, polls or games. Panda rewards those websites that keep their visitor engaged in quality content and uses diverse traffic sources to draw them to their websites. This will decrease a website’s bounce rate. The promotion of Google+ has also changed the game. Individuals and businesses with Google+ pages seem to receive priority within Google.

There are still many mysteries surrounding this new Google phenomenon. Some consider Panda a filter that is part of the overall algorithm and some consider it an algorithm in itself. The facts are that engaging content is rewarded and snooze worthy sites will fall into obscurity. So, make sure your website has a unique personality that leaves the visitor with an impression that they can share with their social media friends … especially Google+.

Through the inclusion of thought-provoking videos, quality photography and keyword-rich content, B Culture Media’s interactive websites engage your readers and decrease your bounce rate. These digital ingredients are key to creating the perfect bamboo-quality elements that Google Panda will eat up.

What is Social Media Optimization (SMO)?

courtesy of Black Box Social Media

 While the term Social Media Optimization (SMO) is still inconspicuous, it is exercised by companies daily through Twitter, Facebook and other major social networks via social media commentary (businesses dialoguing with their fans and followers).  Coined by Rohit Bhargava, a founding member of the social media strategy team at Ogilvy & Mather, effective social media commentary is normally dressed with a link to the company’s site along with relevant keywords and/or hashtags.

Rohit Bhargava … creating of the term Social Media Optimization

 At one time, SMO was forecasted to eventually over shadow the effectiveness of Search Engine Optimization (SEO). SEO is still the major component that many companies use to differentiate their business from their competitors within search engines. SEO professionals and their clients consistently create, research and drive unique keyword phrases to set their clients apart from the next business, but what if that isn’t enough? What if your main competitor is planted in the number one spot while you flip flop from keyword to keyword only to remain in the second, third or fourth spot?

B Culture Media recently wrote an article titled, “SEO vs. Social Media – Which is More Important?” Each of these digital marketing tools were analyzed to see which one more effectively brings more traffic to your website and ultimately increase the loyal following of a product or service. The conclusion was that even though SMO is important, it is obviously an extension of SEO and can’t stand without it. However, this doesn’t lessen the significance of using SMO. Millions of people worldwide use smartphones, laptops, tablets and desktop computers to access various social networking platforms (via apps) to get the latest information on products, events and services. People want short, concise information and don’t always have time to go to a business’s website to discover what they offer.

  While SMO is the implementation of relevant keyword phrases while social networking, Twitter and Instagram member’s use of hashtags is also a major form of SMO. Twitter and Instagram give their members the ability to search by hashtag which are considered trending topics. Websites like What the Trend let you know what hashtags are being used the most during a particular day and allow the public to determine why the popular hashtags are being used so much.

 Many companies are creating hashtags to assist in the branding of their company, product, service or event. Here at B Culture Media, we often close out our tweets with #BCultureMedia or #BCM to increase our visibility within Twitter. When Digital Atlanta hosted their annual conference in 2011, they promoted it with #DigATL and encouraged attendees to use the hashtag when attending the conference’s different forums. Some companies offer special discounts for their customers who tweet the specific hashtag that is tied to whatever the company is promoting. Celebrities like Tyrese have gone as far as wearing a shirt with their Twitter address to a major award ceremony to increase their Twitter fan base.

Tyrese at the 2011 BET Hip Hop Award

Social media optimization is not the back bone of online optimization but rather an extension of it. The popularity of social media allows businesses another avenue to engage with their customers while SMO gives their marketing efforts more direction. It also helps a business reach those customers that may not be fans or followers as of yet but shows the potential customers that the company offers what the potential customers are looking for. SMO-less conversation gets lost in the multi-dialogue jungle of this social speed- networking game.

by Bianca M. Bailey @ B Culture Media

Parallax Scrolling

photo from Splashnology

            Often a key component in video game designing, Parallax is gaining more popularity in the web design world. Often implemented through a website’s CSS or a jQuery plug-in, Parallax is a scrolling feature that has been an amazing addition to websites that strive to have an interactive environment for its customers. It is composed of various layers of images, and each layer moves at a different speed. This video from YouTube best depicts the surreal abilities of this seemingly 2D/3D feature http://www.youtube.com/watch?v=p85hl4wesuQ.

 Nike’s Better World

            The creator of Parallax scrolling is unknown but the list of innovators contributing is growing. Animator Walt Disney utilized a multi-plane camera platform around the 1930s and 1940s. The progression took a huge leap in color and advanced movement in the 1980s with the introduction of mind-blowing (at the time) video games. But now, Parallax scrolling has evolved into the features found in Nike’s “Better World” website. Nike uses Parallax to show how a certain line of their products “don’t kick Nature’s butt”. Grab & Go’s website uses Parallax scrolling to give their “on the go” food movement on the screen … and also to make your stomach growl. Websites like Tutsplus houses basic tutors on how to implement Parallax scrolling into gaming and websites.

Part of Coca-Cola’s Adobe Flash slide show

            Food and beverage companies like Coca-Cola would be an awesome platform for Parallax scrolling. From the pouring of Coke out of one of their classic glass bottles to experiencing their signature polar bears skating across a bed of ice with the stars and mountains moving in the distance, Coca-Cola has always explored various ways of marketing their products in innovative ways. This beverage giant could move from the static Adobe Flash images to a better way of expressing the way Coke products make their customers feel by implementing Parallax scrolling.

 

          As web designers continue to challenge themselves through digital imagery, the viewer becomes equally responsible by diving into the deepest corners of their imagination. Parallax scrolling seems simple when skimming through its definition, but the visual depth of this design technique is not to be taken lightly. This explains why some haven’t caught on to its expressional majesty.

By Bianca M. Bailey @ B Culture Media

SOPA and PIPA: A Lethal Sister Act?

SOPA and PIPA: A Lethal Sister Act?

The Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) are burning up the internet with controversy and stimulating lench mobs of protests. SOPA and PIPA have been successfully subdued with much help from many tech connoisseurs who have jumped on the bandwagon of opposition against these U.S. bills. With so many people now deciding to oppose these groundbreaking federal laws (even some who were initially heavy supporters) without knowing exactly what they are about, who is being left out or benefiting the most if they take effect. Let’s journey through what birthed these piracy laws as well as how they could positively and negatively affect the tech world.

Definitions of Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA)

Also known as H.R. 3261 and the Enforcing and Protecting American Rights Against Sites Intent on Theft and Exploitation Act (E-PARASITE Act), the technical wording for the bill according to Wikipedia:

“SOPA is a United States bill introduced by U.S. Representative Lamar S. Smith (R – TX) to expand the ability of U.S. law enforcement to fight online trafficking in copyrighted intellectual property and counterfeit goods [from non-U.S. based websites). Provisions include the requesting of court orders to bar  advertising  networks and payment facilities from conducting business with infringing websites, and search engines from linking to the sites, and court orders requiring Internet service providers to block access to the sites. The law would expand existing criminal laws to include unauthorized streaming of copyright material, imposing a maximum penalty of five years in prison.”

Created by Senator Patrick Leahy (D – VT), PIPA is defined as “a bill presented in the U.S. Senate which would enable the U.S. Justice Department to act against websites anywhere in the world if they were thought to be breaking US copyright laws” according to the Macmillan Dictionary.

The Benefits of SOPA and PIPA

Since Sean Parker and Shawn Fanning caused a piracy up-roam with Napster in the early 2000s, all eyes have been on the protection of content on the web. Now the government and dominant media and copyright organizations are attempting to implement SOPA and PIPA which would give copyright holders more protective power over their work especially from foreign-based websites. Limiting foreign copyright opportunists is the main goal of these two piracy acts but the fear of major website information hubs and search engines like Wikipedia and Google is that it won’t stop there. The Internet is now the e-commerce and virtual-information battlefield between alleged good and evil of the World Wide Web.

Supporters of SOPA and PIPA

During Fall 2011, a tremendous number of trade associations, businesses, professional and labor organizations signed a letter urging Congress to begin legislation to stop foreign-based sites from copyright infringement. Most large media companies and copyright/trademark organizations are also for it – Recording Industry Association of America, Copyright Alliance, Disney, National Cable & Telecommunications Association, Comcast, Motion Picture Association of America, Universal Music, Viacom, the Screen Actors Guild and Warner Music to name a few.

Above all, SOPA and PIPA’s biggest cheerleaders are U.S. Congressional and Senate seat holders. However, the White House has stated, “any effective legislation should reflect a wide range of stakeholders, including everyone from content creators to the engineers that build and maintain the infrastructure of the Internet.”

Deflectors of SOPA and PIPA

Not all government leaders are supporting SOPA and PIPA. Senator Scott Brown (R – MA) and Senator Ron Wyden (D – OR) have actively expressed how the acts conflict with freedom of speech. Online Protection and Enforcement of Digital Trade Act (OPEN) is the proposed alternative bill to PIPA which states:

“OPEN Act is a bill introduced in the U.S. Congress by Senator Ron Wyden (D – OR) and Representative Darrell Issa (R – CA) to protect creative ownership in America while securing the open, accessible Internet you deserve.”

The historical Internet blackout enacted by Wikipedia which “prevented kids from doing their homework” reported a website but intended to show their displeasure for the two acts. Google took it a step further and posted a petition that millions of people signed in protest. Sites like Wikipedia and Google fear that the “prevention of foreign-based site piracy” will quickly infiltrate U.S. based sites too that the government may “assume” to violate SOPA and PIPA.

 

From Protection to Protest

From the inception of SOPA and PIPA to the avid protestors, the sister acts have lost some appeal from a lot of their initial supporters (many of them due to the backlash from the public) and has been halted by the government. The voice of the people has never been louder through the wielding of the Internet. The Madison Tool which is associated with OPEN Act, hopes to help the public govern what should be regulated on the Internet – no the government.

by Bianca M. Bailey at B Culture Media