Wednesday, August 10, 2011

Out with Old Twitter


By Nikki Stephens
Strategy Assistant

When it comes to friends, the saying goes, "Some are silver and others are gold. Make new friends, but keep the old." Well this isn't the case when it comes to Twitter. A year after launching its new version, Twitter is finally getting rid of the old version. 

Tweeters have had the option to keep the old version on their dashboard in the past, but Twitter sent out several warnings last week letting everyone know that the old version will no longer be available and every user will be switched over to the new one. 

"If you're currently using Old Twitter, we want to let you know that you'll be upgraded to New Twitter this week. twitter.com/newtwitter," says the company in a tweet last Tuesday night. 

In the new design, you will find @mentions, retweets, searches and lists just above your timeline. On the right, you see features you're already accustomed to: who you follow, who follows you, favorites and Trending Topics. Thanks to partnerships with various photo and video uploading sites, you can now see embedded content directly on Twitter. Something that was only a dream on Old Twitter. With the old version, clicking on a person's profile meant navigating away from the current page you were on. Now you will be able to see a mini profile that provides you with quick access to account information, the user's bio and recent Tweets. Another upgrade to the site is the ability to discover related content. Depending on the content of the Tweet, you my see @replies, other Tweets by that user, a map or some other information. 

We all know that change can be scary, but unlike other social networking sites, Twitter has had the new version up for "preview" for a year. This allowed you "to switch back and forth, so you [had] time to grow accustomed to the way things work[ed]," twitter.com/newtwitter states.