Monday, January 16, 2012

The Top Social Media Tools for Business

                
                Your company's internet presence is only as strong as the social media tools you use to promote it. To manage your Facebook, Twitter and YouTube accounts, there are some social media platforms and tools that can help you track the success of current campaigns as well as level you in the right direction when pursuing other social media destinations.
                When you began your business, you had to make sure your company name was unique. Well, Namechecklist.com is a one-stop-shop site that scans the most popular social media outlets to see if your company name is being used and provides the results on one page. Coupled with assisting with helping you identify digital-name-sake copy cats, Namechecklist.com has a “register” button beside each social media icon that your company doesn't have an account with.
                Wouldn't you love to use one website to update all of your social media accounts instead of having to put the same information into each social media account that your business owns? Well ... Tweetdeck, a Twitter affiliated site, gives you a single dashboard that helps you manage all your social media accounts. You can post one status update that will echo across your Twitter, Facebook, LinkedIn, MySpace (if you still have an account), Google Buzz and Foursquare accounts! Aaaahhhh.
                Social media analytic tools are all the craze right now. Social media professionals finally have the ability to have their value on paper which provides them with the opportunity to make more green paper. Twitter has recently announced that they will have an analytics tool available for businesses that use their social media platform. In the meantime, Polly.IM is a tool that scours Twitter on a 24/7 basis searching for what a business's customers are saying about their product/service. It will also directly respond to a customer for you … for free.              Other free to affordable social media analytic tools for businesses are Radian6, recently bought by Saleforce, HootSuite and Timely.is also seek out the positive and not so good comments that have been posted about your company within social media platforms and gives you the ability to auto reply. These four websites also track the amount of views to your social media accounts.
                You have defined your company's name, you know how to manage your different social media accounts from one site and track the latest gossip on your company with minimal effort. Now, all your company has to do is keep your ears to the digital streets for the next social media management tools that will help your company's marketing approach stay fresh.
by Bianca M. Bailey at  B Culture Media

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